We are pleased to announce that in addition to India, we are now accepting nominations from the Southeast Asia,(SEA) the Middle East and North Africa (MENA) regions. Taking into account regional nuances, the nominations will be judged separately for each region. We recognize the significance of these markets and are committed to including their work in our nomination process.



Last Date of Nominations - 16th February 2024

Note: To be eligible for nomination in the 'Special Award Category' , you must nominate a minimum of 5 entries. Failure to meet this criteria will result in automatic disqualification of your nomination in the 'Special Award Category', and it will not be considered by the jury during evaluation.

BFSI Services

This award is to acknowledge digital marketing excellence in BFSI services sector. It is open to any brand operating in the BFSI services sector (B2B, B2C or D2C Brands) all 3 would be judged separate category and judged accordingly

₹ 18000
Examples: Banking, Payment, Money Transfer, Insurance, Mutual Fund, Stock Broking etc
Consumer Products (FMCG)

This award is to acknowledge digital marketing excellence in FMCG/CPG sector. It is open to any brand operating in the sector.(B2B, B2C or D2C Brands) all 3 would be judged separate category and judged accordingly

₹ 18000
Examples: All fast moving consumer goods along with white goods eg TV, Refrigerator, Washing Machine or consumer package goods etc
Real Estate

This award is to acknowledge digital marketing excellence in Real Estate Sector. It is open to any brand operating in the sector.

₹ 18000
Examples: Real Estate Developers, Mobile Apps, Real Estate Aggregators, Brokers etc
Education

This award is to acknowledge digital marketing excellence in Education Sector. It is open to any brand operating in the sector.(B2B, B2C or D2C Brands) all 3 would be judged separate category and judged accordingly

₹ 18000
Examples: Education Institutes, Institute Aggregators etc
Technology

This award is to acknowledge digital marketing excellence in Technology Sector. It is open to any brand operating in the sector.(B2B, B2C or D2C Brands) all 3 would be judged separate category and judged accordingly

₹ 18000
Examples: All Tech cos., Tech Solution Providers etc
Telecom

This award is to acknowledge digital marketing excellence in Telecom Hardware and Operator sector. It is open to any brand operating in the sector.

₹ 18000
Examples: Telecom Operators along with Mobile Phone / Tablet Makers etc
Media & Entertainment

This award is to acknowledge digital marketing excellence in Media and Entertainment Sector.It is open to any brand operating in the sector.

₹ 18000
Examples: TV Channels, Print Media, Radio Stations ,Movie Studios, OTT Platforms, Games etc
Ecommerce

This award is to acknowledge digital marketing excellence in E-commerce sector. It is open to any brand operating in the sector.(B2B, B2C or D2C Brands) all 3 would be judged separate category and judged accordingly

₹ 18000
Examples: All E-commerce platforms Multi-Brand or Single-sector etc
Travel & Leisure

This award is to acknowledge digital marketing excellence in Travel & Leisure Sector. It is open to any brand operating in the sector.(B2B, B2C or D2C Brands) all 3 would be judged separate category and judged accordingly

₹ 18000
Examples: OTAs, Other Hotel or Room or Apartment Aggregators etc
Transport

This award is to acknowledge digital marketing excellence in Transport Sector. It is open to any brand operating in the sector.(B2B, B2C or D2C Brands) all 3 would be judged separate category and judged accordingly

₹ 18000
Examples: Car Rentals,Fleet Providers, Pool Car Services, Local Transport Aggregators etc
Automobile

This award is to acknowledge digital marketing excellence in Automotive Sector. It is open to any brand operating in the automobile sector.

₹ 18000
Examples: OEMs, Auto Showrooms, Online Platforms, Aggregators etc
Retail

This award is to acknowledge digital marketing excellence in Retail Sector. It is open to any brand operating in retail sector.(B2B, B2C or D2C Brands) all 3 would be judged separate category and judged accordingly

₹ 18000
Examples: Offline Retail Stores Multi-Brand or Single-Brand etc
Charities and Non-Profit

This award is to acknowledge marketing excellence in Charitable Organizations/Non-Profit/Non Government Blog/Website. It is open to any brand operating in the Charity or Non-Profit Sectors whose primary responsibility is helping people or other worthy causes.

₹ 18000
Examples: Charitable Institutes, Charity Aggregators etc
Healthcare / Pharma

This award is to acknowledge digital marketing excellence in Healthcare and Pharma Sector. It is open to any brand / company operating in the sector.(B2B, B2C or D2C Brands) all 3 would be judged separate category and judged accordingly

₹ 18000
Examples: Pharma Companies, Healthcare Institute etc
Foodtech / Food & Beverages

This award is to acknowledge digital marketing excellence in Foodtech / Food sector. It is open to any brand operating in the Foodtech / Food sector.(B2B, B2C or D2C Brands) all 3 would be judged separate category and judged accordingly

₹ 18000
Examples: Swiggy, Zomato, Uber eats etc
Sports

This award is to acknowledge digital marketing excellence in Sports sector. It is open to any brand operating in the Sports sector.(B2B, B2C or D2C Brands) all 3 would be judged separate category and judged accordingly

₹ 18000
Examples: Sports Accessories, Sporting events like, IPL Cricket, Kabaddi Premier League , Badminton Premier League, Dream11 etc...
E-Wallet

This award is to acknowledge digital marketing excellence in E Wallet. It is open to any brand providing payment gateways, payment processors, and payment technology enabler which ensures smooth and secured digital transaction on online purchases.

₹ 18000
Examples: PayTm, PhonePe, Amazon Pay etc...
Business to Business (B2B)

This award is to acknowledge digital marketing excellence in B2B Category.Any B-2-B marketing campaign which was designed and conducted through digital media or by use of digital enablers to reach out to a niche business/corporate audience

₹ 18000
Business to Consumer (B2C)

This award is to acknowledge digital marketing excellence in B2B Category.Any B-2-C marketing campaign which was designed and conducted through digital media or by use of digital enablers that targeted the end consumers and achieved significant results

₹ 18000
Content Marketing

Recognising the best brand use of content across all disciplines including, video, mobile and online. Content Marketing sees brands use content to engage their target consumers, which either drives a better level of interaction with the brand, encourages more purchases, enhances loyalty or any other vital organisational aim.- Media, Telecom, Retail

₹ 18000
Examples: A Branded App, Microsite, Native Campaigns, A Branded Content Video etc
Social Media

Recognising excellence in brands social efforts using various social media platform.This award will recognise the best use of social media campaign paid or earned media.

₹ 18000
Examples: Facebook, Twitter, Linkedin, Instagram, YouTube etc...
User Experience and Design

Recognising excellence in brands user experience strategies and execution, along with design of every type. So whether it's a brilliant new website design, an intuitive mobile site, this is the category to enter.

₹ 18000
Examples: UI of an App, UI of a Website etc
Data, Analytics and Optimisation

Recognising excellence in brands use of Data, Analytics or skilled Optimisation.

₹ 18000
Examples: Use of Data to Optimize the Result of a Campaign - Also for Mobile and Data Driven Campaign
Use of Video

Recognising excellence in use of Video, whether for advertising campaigns, content marketing, social or other digital marketing initiatives for Consumer Brands, Media Brands etc..

₹ 18000
Examples: Effective commercial in digital media, the effective use of media that drove results
PR / ORM

Recognising excellence in brands use of PR or Online Reutation Management and communications. It covers all aspects of the discipline, from great communications campaigns, through to corporate reputation and crisis management.

₹ 18000
Examples: Online PR or Online Reputation Management
Multichannel Marketing - Four Channels or More

Recognising the integrated marketing campaign which makes best use of every channel available. Open only to campaigns, Media brands, consumer brands, projects or brands using four or more media (e.g. print, web, mobile, outdoor etc), this award will demonstrate the best practice in real channel integration.

₹ 18000
Examples: Effectively using digital media (desktop or mobile) taking the thread from a traditional media campaign.
Search Marketing / Display Marketing

Recognising excellence in a brands use of search, whether it is paid, organic or a mix of the two.

₹ 18000
Examples: Best use of keywords
Sponsorship and Partner Marketing

Recognising excellence in brands' use of sponsorship activities and activation, along with partner marketing initiatives.

₹ 18000
Examples: Campaigns that drove sponsorships
Email Marketing

Recognising the best use of email.

₹ 18000
Examples: Email Marketing Campaign
Experiential

The experiential and events award is intended to recognise excellence in branded events and experiences that took place on digital space or onground. Whether it is festivals, a one-off branded event, major exhibition, ongoing experiential activity, Consumer Brands or Media Brands this is the award for it.

₹ 18000
Examples: Online Sale, AR, VR etc
Programmatic and Performance Marketing

Recognising excellence in brands use of Programmatic Marketing, Advertising, Automation and Performance Marketing.

₹ 18000
Examples: Programmatic or Performance Campaigns that drove results
Mobile and Apps Marketing

Recognising excellence in mobile marketing campaigns, strategies and initiatives - from SMS or app development, Digital Brands, Consumer Brands, innovative use of tablets or gamification.

₹ 18000
Examples: Mobile campaign, use of media mix and the App installs
CRM / Loyalty

Recognising excellence in brands use of customer relationship management and loyalty techniques. Whether it is a piece of sophisticated customer analysis, an innovative customer community or a new digital loyalty card, this award will recognise best practice in this area.

₹ 18000
Examples: Loyalty Cards, Vouchers in Desktop or Mobile
Digital and Direct Marketing

Recognising excellence in brands use of direct marketing, whether in desktop or mobile a direct mail or text message. This award is about recognising the marketing that demands a response and achieves it in spades.

₹ 18000
Examples: Direct message, Direct mail, IVR etc
Promotional / Shopper Marketing

Recognising the best use of promotional tactics, whether sales promotions, strategic digital voucher which creates compelling reasons for consumers to buy.

₹ 18000
Examples: In-strore digital activation, Contest that drove footfalls etc
Insight and Research

Recognising excellence in brand's use of their consumer or market understanding. So whether it's valuable quant or qual research put to practical use or market insights and trends that have revolutionised a business, this is the category.

₹ 18000
Examples: Research based digital campaigns
Moment Marketing

In this category we refers to campaign that had created relevant and consistent connections between offline and online media in real time.The key to really “being there” when a customer reacts to a TV ad, sports event, or even a change in the weather is the ability to link offline media with search intent.

₹ 18000
Influencer Marketing Campaign

By choosing the best influencers for your industry or target audience, you can drive traffic to your site and increase customer exposure to your products and services.This award is to recognise the best Influencer marketing campaign

₹ 18000
CSR Campaign

Recognising the CSR marketing campaign been carried out by organisation. The entry is open primary to highlight the various corporate social responsibility that they have undertaken.

₹ 18000
Viral Marketing

Recognising excellence in a digital marketing campaign that has used viral marketing to run the campaign using various platform like web, mobile social media etc...to reach their target audience.

₹ 18000
Podcast

Recognising the best use of podcasting on various platforms to engage and drive the brand message

₹ 18000
Best Chatbot Campaign

Chatbot marketing is a way to promote products and services using a chatbot — a computer application that carries conversations with users by a predetermined scenario or with the help of AI

₹ 18000
Best Use of Chatbot

Recognising the best use of Chatbot by an organisation which simulates human conversation or "chatter" through text or voice interactions.

₹ 18000
Brand Awareness campaign

Recognising the best brand awareness campaign on digital. The nomination should describe how the campaign improved the audience recall or recognition of a brand within their aaudience

₹ 18000
Launch Campaign

Recognising the best launch campaign in terms of most creative or effective productor brand launch campaign on digital media. The nomination should describe how a product, brand was propelled into the marketplace, to the relevant TG at the right time and place

₹ 18000
Re-targeting Campaign

Recognising the best campaign targeted to consumers based on their previous Internet actions to help keep a brand in front of bounced traffic after they leave the brand website

₹ 18000
Best Use of Native Advertising

Recognising excellence to the brand or agency who has established the most innovative and effective use of interactive advertising using content creation, creative execution, and user engagement. The advertisement should be unique and native to the content on which it is integrated.

₹ 18000
Brand Identity

Recognising excellence in Brand identity in digital. Work that is either standalone or part of greater campaign is eligible. Creative integrity, strategic integration and effectiveness will be considered

₹ 18000
Generative AI

Recognising excellence in the most creative and responsible use of generative AI and prompt as part of the campaign, original content or project. Use of AI can include ideation, images, music, audio or video

₹ 18000
CTV / OTT

Recognising excellence in the most creative and effective use of targeted promotions through smartTVs and OTTdevices as part of a campaign. This includes in-stream video ads, interactive ads etc…

₹ 18000
Best Community Engagement Campaign

Recognising excellence in the campaigns that actively engaged and built a community around a brand or cause

₹ 18000
Best Use of Data in Decision Making

Recognizes campaigns that demonstrate exceptional utilization of data to inform strategic decisions and drive meaningful outcomes. Nominees will be evaluated based on the effectiveness of data collection, analysis, and implementation, showcasing how data-driven insights have positively influenced decision-making processes and contributed to the overall success of the campaign.

₹ 18000
Customer Engagement & Experience Campaign

Recognising the focus on campaigns that demonstrate exceptional innovation and effectiveness in fostering meaningful interactions, satisfaction, and loyalty. Showcase a comprehensive strategy, incorporating personalized experiences, seamless multi-channel interactions, and measurable improvements in customer satisfaction metrics, ultimately elevating the overall customer journey.

₹ 18000
Use of Storytelling

Recognising the campaigns that masterfully weave narratives to captivate audiences, demonstrating a profound understanding of storytelling elements, such as compelling characters, engaging plotlines, and emotional resonance. Nominees should showcase how their storytelling strategy effectively conveyed brand messages, resonated with the target audience, and ultimately contributed to the campaign's overall success.

₹ 18000
Emerging Influencer of the Year

Is there a Digital marketing genius in your organisation? Someone under 45 years of age and a inspiration of future minds, Nominate him/her . Emerging Influencer can be any of the following : Marketer | Creative | Film Maker / Producer | Entertainer | Digital Expert.

₹ 18000
Digital PR

This category is open to entries from PR agencies that uses digital techniques for communications. It is open to PR agency who have included digital/social platforms to engage stakeholders effectively

₹ 18000
Leader in Digital Transformation

This award is to acknowledge Media-Tech companies for using their Platform and helping the clients during crisis to revive business & promote through digitisation

₹ 18000
Best AR/VR Application

This award recognizes the most innovative and engaging AR/VR application that provides a unique and interactive experience for its users.

₹ 18000
Best Campaign Innovation

This award acknowledges campaigns that showcase creative and innovative approaches to advertising, including the use of social media, mobile advertising, viral marketing, influencer marketing, and other emerging digital marketing trends. The winning campaign will demonstrate outstanding performance in terms of reach, engagement, conversion, and overall impact on the target audience and the market.

₹ 18000
Display Agency of the Year

This category is open to entries from agencies that specialises in display advertising in digital media. The aim of the award is to reward the agency that not only triumphs in terms of the great work it produces, but also its reputation with clients and innovative approaches.

₹ 0
Performance Agency of the Year

This category is open to entries from agencies that specialises in performance advertising (Search or Affiliate) in digital media. The aim of the award is to reward the agency that not only triumphs in terms of the great work it produces, but also its reputation with clients and innovative approaches that drives the performance.

₹ 0
Brand of the Year

This category is open to entries from all brands. The brand has effectively used digital media in last year. It's the most advertised brand in digital media.

₹ 0
Most Promising Digital Agency of the Year

This category is open to entries for agencies that are operational for not more than 5 years as on 31st December 2023.

₹ 0
Adgully Young Guns of the Year - (Agency and Marketer)

This category is free to enter and is aimed at seeking out the best young talent in the Industry both from the agency and marketers. The age limit of the participant should be between 24 years to 29 years on or before 31st December 2023.

₹ 0
Most Powerful Influencer on Digital

An individual who has a commanding presence on social media could be a YouTuber with immense fan following, an avid blogger, a youth icon who started a relevant conversation or movement on social media, a marketer who went much beyond brand promotion to make a powerful social commentary.

₹ 0
Best Crowdfunding Effort

Crowdfunding initiative / platform that made the most difference during the year. It could be in terms of helping an individual or a social cause or providing relief in case of a natural disaster. (For the year 2023)

₹ 0
Examples: Raises Money for Medical and Personal causes, NGOs and Creative Projects
Award for Continuous Contribution to Digital Domain

This award felicitates exceptional contribution in the digital domain. The special category is devoid of any entry submission as it will be given to the achiever jointly decided by Adgully and the esteemed jury.

₹ 0
Digital Agency of the Year

This category is open to entries from agency who not only have demonstrated commendable growth in its operations, but also its reputation with clients and innovative approaches that drives the performance.

₹ 0
Social Media Agency of the Year

This category is open to entries from agencies that specialise in Social Media advertising. The aim of the award is to reward the agency that not only triumphs in terms of the great work it produces on social platforms like videos, social ads but also use of innovative tools and techniques

₹ 0
Best Independent Digital Agency

This category is open to entries from independent agencies that are not part of any Group or network. The aim of the award is to reward the agency that has been doing great work, but also its reputation with clients and innovative approaches.

₹ 0
Marketer of the Year

This category is open to entries from all marketers / brand who understood the power of digital. The marketer / brand has effectively used digital media over the years and is recognized as one of the top digital spenders in India.

₹ 0
Network Digital Agency of the Year

This category is open to entries from a group of associated Digital Marketing and/or Consulting Agencies

₹ 0
Creative Use of Technology

Recognising excellence in the most innovative integration of technology in a marketing campaign, Examples of technology integration may include the best use of APIs, data manipulation and AR

₹ 18000
Technology-led Marketing Campaign

Recognising the campaign which leveraged any of the advanced technologies such as Artificial Intelligence, Augmented Reality, Virtual Reality, Internet of Things, etc…

₹ 18000
Best Demand-Side Platform (DSP)

The award for the Best DSP Platform is typically bestowed upon the platform that demonstrates outstanding features, efficiency, targeting capabilities, data analytics, and overall effectiveness in helping advertisers reach their target audiences and achieve their marketing goals.

₹ 18000
Best Data Management Platform (DMP)

The award for the Best Data Management Platform (DMP) who excels in seamlessly aggregating and organizing diverse data sources, including first-party, second-party, and third-party data. It empowers marketers to gain a comprehensive view of their audience, enabling precise audience segmentation and personalized targeting.

₹ 18000
Best Supply-Side Platform (SSP)

The award for the Best Supply-Side Platform (SSP) is given to the platform's ability to empower publishers, optimize ad inventory management, and drive unparalleled results in the dynamic landscape of digital advertising.

₹ 18000
Best Analytics Platform

This category is open to the platform who offers a comprehensive solutiontaht goes beyond traditional analytics, providing an intuitive interface and powerful tools to unlock the full potential of Data

₹ 18000

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